Share house market

Shared Apartments

Share apartment category

TOKYO<β> is a personalized type of shared apartment that lacks communal spaces in order to prioritize individual lifestyles. The fact that private spaces are protected means our properties have a constant demand, and the simple floor plan makes it easy for management to take advantage of economies of scale.

Rental housing market segmentation and TOKYO<β>'s positioning

Share houses are divided between standardized share houses, which have very similar rooms, and concept share houses, in which the rooms have many different concepts. TOKYO<β> properties follow the standardized model with many similar rooms while having a personalized floor plan. This positioning is fundamentally supported by TOKYO<β>.
Due to its "personalized" nature, TOKYO<β> is uniquely positioned compared to the general rental housing market in terms of living in high-quality rooms while maintaining low rents.

A style that fits the nature of the Tokyo area

Compared to other regions, Tokyo has a high percentage of young and single people, and because fixed expenses occupy a large portion of income, you can see that it's easy to take advantage of the motivation to reduce housing expenses, a main component of those fixed costs.

80% of new shared apartment residents are in their 20s and 30s

Looking at the age distribution for the share apartment market, people in their 20s and early 30s constitute 80% of residents. From this, we can see that younger generations are more open to living in shared houses and more likely to prioritize their economic merits.

Timing of consideration of shared house use and deciding factors by foreigners

Looking at the timing of when people consider moving into shared houses, we see that roughly 60% of people move into a shared apartment as their first residence when moving to Tokyo, and the other 40% move in from another residence in Tokyo.
We can also see that foreigners who have difficulty with paper contracts in Japanese, are looking for a temporary residence, or are already accustomed to room sharing are the ones moving into shared apartments, meaning there is a consistent demand from foreigners.

Needs To Move To Tokyo

Population growth in Tokyo

While increased out-migration due to the effects of the COVID-19 pandemic caused a temporary population decrease, the numbers immediately began to recover, showing Tokyo's strong regional attractiveness amid a backdrop of population decline nationwide.

Increase in foreigner population in Tokyo

The foreign population also decreased briefly due to earthquakes and natural disasters,
but it's trending upward in the long run, and Tokyo's population is expected to continue to grow in the future.

Overall shared housing market demand

While there are approximately 40,000 beds in the entire shared housing market, the number of people between 20 and 34 looking for a shared house in Tokyo is approximately 260,000, showing that demand far outstrips supply.
Young people and foreigners will continue to seek residence in shared apartments and the shared housing market in general for the foreseeable future.

The above chart was prepared with reference to TOKYO<β>’s own survey.